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Aromatic & Medicinal Plants

In recent times is becoming evident the growth of a consumer more aware of recovering healthy lifestyle habits and closer to traditional knowledge. This has resulted in an increased interest worldwide about aromatic and medicinal plants (AMP) as natural medicinal remedies, which is reflected by a growing demand for AMP products in the European markets.

The current outlook requires now innovative R&D in AMP to increase the productivity, quality and possibilities of valorisation, but as a previous step it's essential to listen and study consumers and their expectactions about AMP, and therefore develop marketing strategies focused on issues such as productive processes (traceability, development of niche products); evolution of offered products; sector internationalization; substitution of essential oils; and distributors increased power, among others.


Le projet INCREDIBLE vise à montrer comment les produits forestiers non ligneux (PFNL) peuvent jouer un rôle important dans le soutien à la gestion durable des forêts et au développement rural, en créant des réseaux pour partager et échanger des connaissances et des compétences. INCREDIBLE (dont l’acronyme signifie “ réseaux d’innovation du liège, des résines et des produits comestibles dans le bassin méditerranéen» encourage la collaboration intersectorielle et l’innovation, afin de mettre en valeur la valeur et le potentiel des PFNL dans les régions méditerranéennes.


Le projet 'Innovation Networks of Cork, Resin, and Edibles in the Mediterranean basin' (INCREDIBLE) a reçu des fonds du programme Horizon 2020 de la Commission Européenne sous le grant agreement N°774632


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