In recent times is becoming evident the growth of a consumer more aware of recovering healthy lifestyle habits and closer to traditional knowledge. This has resulted in an increased interest worldwide about aromatic and medicinal plants (AMP) as natural medicinal remedies, which is reflected by a growing demand for AMP products in the European markets.
The current outlook requires now innovative R&D in AMP to increase the productivity, quality and possibilities of valorisation, but as a previous step it's essential to listen and study consumers and their expectactions about AMP, and therefore develop marketing strategies focused on issues such as productive processes (traceability, development of niche products); evolution of offered products; sector internationalization; substitution of essential oils; and distributors increased power, among others.
The INCREDIBLE project aims to show how Non-Wood Forest Products (NWFP) can play an important role in supporting sustainable forest management and rural development, by creating networks to share and exchange knowledge and expertise. ‘Innovation Networks of Cork, Resins and Edibles in the Mediterranean basin’ (INCREDIBLE) promotes cross-sectoral collaboration and innovation to highlight the value and potential of NWFPs in the region.
‘Innovation Networks of Cork, Resins and Edibles in the Mediterranean basin’ (INCREDIBLE) project receives funding from the European Commission’s Horizon 2020 programme under grant agreement Nº 774632
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