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Aromatic & Medicinal Plants

In recent times is becoming evident the growth of a consumer more aware of recovering healthy lifestyle habits and closer to traditional knowledge. This has resulted in an increased interest worldwide about aromatic and medicinal plants (AMP) as natural medicinal remedies, which is reflected by a growing demand for AMP products in the European markets.

The current outlook requires now innovative R&D in AMP to increase the productivity, quality and possibilities of valorisation, but as a previous step it's essential to listen and study consumers and their expectactions about AMP, and therefore develop marketing strategies focused on issues such as productive processes (traceability, development of niche products); evolution of offered products; sector internationalization; substitution of essential oils; and distributors increased power, among others.


El proyecto INCREDIBLE pretende mostrar cómo los productos forestales no maderables (PFNM) pueden desempeñar un papel importante en el apoyo a la gestión forestal sostenible y el desarrollo rural, mediante la creación de redes para compartir e intercambiar conocimientos y experiencia. INCREDIBLE (acrónimo de ‘Innovation Networks of Cork, Resins and Edibles in the Mediterranean basin’) promueve la colaboración e innovación intersectorial para destacar el valor y el potencial de los PFNM en la región.


El proyecto INCREDIBLE recibe fondos del programa Horizon 2020 de la Comisión Europea en el marco del acuerdo de subvención Nº 774.632.


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