Attractiveness of NWFP as a value beyond price

The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Commentaires (51940)
I think this is a truly great article. You make this data curiously and locks in. You grant peruses a part to think approximately and I appreciate that kind of writing. <a href="https://shartforward.com/"betforward. com</a>
<a href="https://www.slotgxy888.net/">SLOTGXY888</a> You can take it and try your luck. We also have an admin providing consulting services 24 hours a day, so add us @Line:@gxy8 to talk with us on the slotgxy888 website. <a href="https://slotgxy888.club/register?ref=M6SZXV">Apply for membership</a>
Writing with style and getting good compliments on the article is quite hard, to be honest.But you've done it so calmly and with so cool feeling and you've nailed the job. This article is possessed with style and I am giving good compliment. Best!uea8 malaysia
Cialis 20mg price buy cialis online Buy Cialis online
If you're searching for reliable support, the option to pay someone to do my assignment can be a helpful solution when you're juggling multiple responsibilities. Professional academic services offer expert assistance, ensuring high-quality work tailored to your specific requirements. This approach can save you time and reduce stress, especially when dealing with tight deadlines or complex topics. By choosing a reputable provider, you can focus on learning while maintaining academic excellence. However, always ensure the service aligns with ethical standards and your institution's policies. It's about complementing your efforts, not replacing your commitment to education.
Whether you’re a tactical professional, competitive shooter, or firearm enthusiast, our triggers deliver the performance you need to excel.
https://legendarytriggers.com
Not a frequent commenter, but this article left me with no choice but to comment. Amazing
Not a frequent commenter, but this article left me with no choice but to comment. Amazinghttps://www.abcwebnews.com
Biography of football player Antoine Griezmann https://antoine-griezmann-bd.com personal life, birth of children, national origin. Career now, games for the club Atletico Madrid, striker of the French national team at the European Championship, statistics of matches in the Barcelona team.
Biography of football player Luka Modric luka-modric personal life, height, wife Vanja Bosnic, book "Autobiography", age. Career at Real Madrid, receiving the Golden Ball, assists, performance at Euro 2024.
Normally, I don’t engage much, but this article made me want to comment. Great posthttps://www.newsbillions.com
Biography of Brazilian and Spanish footballer Vinicius Junior luka-modric the athlete's career at Real Madrid and the Brazilian national team, personal and team achievements. Personal life, obtaining Spanish citizenship, new girlfriend Kenya Os.
Biography of footballer Paul Pogba paul pogba personal life, his wife and children, conversion to Islam. Footballer's career at Manchester United and other clubs, playing for the French national team.
Biography of footballer Toni Kroos toni-kroos-bd com personal life, relationship with his wife. Announcement of retirement after the Euro, tattoos on his hands. Achievements in the Real Madrid club and the German national team, goals scored, passes made and statistics. Winning trophies. Latest news in 2024.
I usually don’t leave feedback, but I just had to after reading this article. Excellent work<a href="https://www.newsbillions.com">newsbillions.com</a>
Thanks for the blog filled with so many information. Stopping by your blog helped me to get what I was looking for. Now my task has become as easy as ABC. اپلیکیشن بت برو اندروید
Biography of football player Toni Kroos toni-kroos-az com personal life, relationship with his wife. Announcement of retirement after the Euro, tattoos on his arms.
Biography of Senegalese footballer Sadio Mane sadio-mane-az com personal life, charity work. Success story of the Senegalese athlete playing for the national team, career at Liverpool and Bayern.
Biography of French footballer Ousmane Dembele https://ousmane-dembele-az.com personal life, mother's name, wedding with his wife, religious beliefs. Career development, matches with Kylian Mbappe
This article is really amazing, very interesting and amazing details you provide. https://www.vivaindia.com/
Olivier Giroud's https://olivier-giroud-az.com biography: personal life, wife Jennifer, career at Chelsea, Arsenal and Milan, records and news for France 2024.
Karim Benzema's biography http://karim-benzema-az.com personal life, scandals, marriage to Cora Gautier, son Ibrahim, divorce, new girlfriend Jordan Ozuna and career at Real Madrid.
Try your luck and win fun gates of olympus prizes by playing Gates of Olympus™ slot from Pragmatic Play for free!
Biography of football player khvicha kvaratskhelia az com Khvicha Kvaratskheliya: family, career at Dynamo, Lokomotiv, Napoli, success in the Georgian national team.
Book of Oz book-of-oz.com az is a book slot from Triple Edge Studios in partnership with Microgaming.
I've tried several products from VM Products, and they never cease to impress me with their effectiveness! rodent monitoring devices
There is so much in this article that I would never have thought of on my own. Your content gives readers things to think about in an interesting way. Thank you for your clear information. Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I'll be subscribing to your feed and I hope you post again soon. Big thanks for the useful info.
먹튀사이트
Try the free demo game Crazy Monkey crazy monkey com az (Igrosoft) and read our exclusive review!
Hot Fruits 100 Slot hot fruits 100 com az Review by Amatic Industries - Play Hot Fruits 100 demo for free or real money. Bonuses and best casinos for September 2024!
Learn everything about blackjack blackjack.com az rules, types of bets, features of the online game and answers to popular questions.
Discover Space XY space xy com az Take advantage of bonuses and free play to increase your chances of winning!
JetX is a unique simulation game jetx.com.az/ from SmartSoft Gaming. Players fly a virtual plane and collect their winnings safely.
Bayer 04 Football Club http://bayer-04.com.az composition, statistics, best Bayer players
Current Heidenheim fc-heidenheim.com.az/ squad with player stats and market value, match schedule, club news and rumours
Declan Rice (Arsenal) declan rice midfielder, 25 years old. Check out his biography, statistics, goals and latest 2024 news.
Phil Foden phil-foden-az.com/ is a talented midfielder for Manchester City. Find out about his biography, statistics and latest news.
RB Leipzig https://rb-leipzig.com.az team history, club titles, top scorers and players in team history
Yassin Bunu from Al-Hilal yassine-bounou-az.com biography, statistics, news and everything about his career in football.
Everything about Moussa Dembele https://moussadembele-az.com biography, goals, news, statistics and photos. Follow the career of the Al-Ittihad star with us!
Learn about Garrett Bale gareth bale az com his biography, personal life, achievements and the latest news from the world of football.
Thiago Silva thiago-silva is a legendary defender for Chelsea and the Brazilian national team. On the site you can find a biography, the latest news, statistics, videos and interviews. Learn everything about the career and achievements of the great football player.
Everything about Kaka kaka biography, matches, goals, statistics, photos, videos and the latest news about the football legend on one site!
Everything about Marquinhos marquinhos az com biography, news, matches, statistics, photos and videos of the best moments. Learn everything about the legendary footballer!
Chelsea FC http://chelsea-az.com news 2024/2025: squad, transfers, calendar, standings, player statistics, results and club achievements.
FC Barcelona fan site barcelona-fc-az com the latest news, match reviews, stories of legendary players and the spirit of a great club for fans. Follow Barca's successes, discuss events and get inspired with us!
Inter Miami CF https://inter-miami-az.com is a soccer club founded by David Beckham in 2018. The team is committed to succeeding in MLS by attracting star players and developing a youth academy for future success.
Atletico Madrid atletico madrid is a symbol of passion, resilience and struggle. A club with a rich history, loyal fans and a fighting spirit that inspires both on and off the pitch. Never give up!
yat?r?ms?z deneme bonusu veren siteler: yat?r?ms?z deneme bonusu veren siteler - yeni deneme bonusu veren siteler
It's nice to be here in your piece or article, but I think I should strap myself up for my own site as well, since I see some amazing and updated work on yours.
Very interesting and enjoyable post. I enjoyed looking at this data because I was looking for it. Keep posting. Thank you very much for sharing. سایت پین باهیس
As i be given you to definitely that internet site where by observe how drastically we've to. Fire Extinguishers Limassol
Pages
Add Comment