Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Σχόλια (30539)
canadian pharmacy online for viagra read this
cialis canada online pharmacy [url=http://canadianphrmacy23.com/]Full Report[/url]
canadian pharmacy cialis for daily use canadian pharcharmy online
highest rated canadian pharmacies northwest pharmacy in canada
canadapharmacyonline.com canadian pharmacy and cialis
canadian discount pharmacies generic cialis canada pharmacy online
buy cialis from us pharmacy canadian pharmacy canadianphrmacy23.com
buy generic cialis canadian pharmacy secret info
best online canadian pharmacies walmart pharmacy prices
canadian pharmacy.reviews [url=http://canadianphrmacy23.com/]Northwest Pharmacy Canada[/url]
viagra pharmacy canadian pharmacies online canadianphrmacy23.com
my canadian pharcharmy online [url=http://canadianphrmacy23.com/]click for more info[/url]
canadian pharmacy online canadianphrmacy23.com
best canadian pharcharmy online http://canadianphrmacy23.com
canadian pharmacy-viagra Canadian Pharmacies Online
cialis pharmacy rx one viagra canadian pharmacy
canada online pharmacies Canadian Pharcharmy Online
cialis at canadian pharmacies [url=http://canadianphrmacy23.com/]Northwest Pharmacy Canada[/url]
online pharmacies canada read the article
online pharmacy usa Canadian Pharcharmy Online canadianphrmacy23.com
Với nhiều năm kinh nghiệm trong ngành nội thất, chúng tôi nhận thấy một vài điều thú vị sắp ra mắt trong thời gian tới. Ngành công nghiệp thiết kế nội thất chắc chắn sẽ đề cao tính cách, sự kết nối với thiên nhiên và các hoạt động bền vững. Bất kỳ xu hướng nào khác đều phù hợp với các nguyên tắc mà bộ ba quyền lực này đưa ra. Xem thêm: Biệt thự Hải Phòng
canada online pharmacies Canadian Pharmacies
rite aid pharmacies [url=http://canadianphrmacy23.com/]More about the author[/url]
rite aid pharmacies canadian pharcharmy online http://canadianphrmacy23.com/
highest rated canadian pharmacies find more information
wwwcanadianpharmacy.com northwest pharmacy canada
canadian pharmacy for viagra Canadian Pharmacies canadianphrmacy23.com
cenforce 100mg cost cenforce 100mg canada order cenforce 100mg without prescription
canadian pharmacies without a prescription canadian pharmacies generic drugs online
canadian pharmacy viagra online northwest canadian pharcharmy online
viagra canada online pharmacy Canadian Pharmacy Shipping Usa
canada pharmacy for cialis resources
canadian pharmacies for viagra Canadian Pharcharmy Online
online pharmacy canada [url=http://canadianphrmacy23.com/]pharmacy[/url]
universal pharmacy blog
generic viagra online pharmacy canada pharmacy viagra
online pharmacy viagra view website
the canadian pharmacy northwestpharmacy.com scam
canadian pharmacy cialis generic This site
cialis canada pharmacy online [url=http://canadianphrmacy23.com/]his explanation[/url]
canadian pharmacy - viagra canadianpharmacymeds.com
buy cialis online canada pharmacy northwest pharmacy in canada
cialis in canadian pharmacies Canadian PHARMACY Online to Usa
canada pharmacies why not look here
Your article is a revelation! I was struggling with my simplisafe login until I read your breakdown. It's like a breath of fresh air to find such clear and concise information. Thanks for making my home security login a breeze!
Your article is a revelation! I was struggling with my simplisafe login until I read your breakdown. It's like a breath of fresh air to find such clear and concise information. Thanks for making my home security login a breeze!
onlinepharmaciescanada.com pharmacy rx one
canadian discount pharmacies right here
medicine in mexico pharmacies medicine in mexico pharmacies medication from mexico pharmacy
northwestpharmacy Northwest Pharmacy In Canada
cialis pharmacy rx one canada drug pharmacy
pharmacy rx one northwest canadian pharcharmy online
cialis at canadian pharmacy india pharmacy
buy cialis from us pharmacy cialis from canadian pharmacy
cialis from usa pharmacy Canadian Pharmacy Online to Usa http://canadianphrmacy23.com/
Bravo! This article is a game-changer, and the lorex login details are a testament to that. Hats off to the Lorex Login service team for their exceptional work in simplifying the home security process and providing top-notch support.
cvs pharmacy canadian pharmacy for cialis
cialis canadian pharmacies Canadian Pharmacies
canadian pharmacy cialis for daily use cialis coupon for pharmacy
canadian pharmacy reviews Clicking Here
I am helpful that I found this website, with precisely the right info that I <a href="https://angelcareny.com/">care in the home</a> was searching For! Thanks for the informative post.
Hi everyone, it's my first go to see at this website, and paragraph is truly
fruitful in favor of me, keep up posting such articles.
my homepage :: reddit - https://www.reddit.com/user/Eastern-Technician-6/
What an eye-opener! Thanks for sharing the lorex camera login details. The simplicity and efficiency of Lorex Login truly stand out. It's fantastic to see a company prioritize user-friendly experiences in the realm of home security!
generic cialis canada pharmacy canada pharmacy
canadian pharmacies without prescription canadianphrmacy23.com
canadian pharcharmy online cialis Canadian Pharmacies canadianphrmacy23.com
online pharmacy usa [url=http://canadianphrmacy23.com/]web site[/url]
my canadian pharcharmy online canadian pharmacy
highest rated canadian pharmacies Our site
viagra india pharmacy Canadian Online Pharmacies
canadian overnight pharmacy [url=http://canadianphrmacy23.com/]Northwest Pharmacy In Canada[/url]
india pharmacy canadian pharcharmy online canadianphrmacy23.com
canada online pharmacy [url=http://canadianphrmacy23.com/]discover more[/url]
Just followed the guide on <a href="https://nestsmartcam.com/">nest login camera</a>, and it's a complete game-changer! The step-by-step instructions are so well-explained, and I'm grateful to the Nest Login Service provider for simplifying the process. I'll be sharing this with my friends who are also looking to enhance their home security.
canadian-pharcharmy northwest pharmacy in canada
cialis online pharmacy Pharmacy
rite aid pharmacies canadian pharmacies generic drugs online
canada online pharmacy viagra [url=http://canadianphrmacy23.com/]northwest pharmacy in canada[/url]
online pharmacies canada canadian pharcharmy online reviews
viagra from a pharmacy in canada canadian pharmacy viagra
온라인 카지노 커뮤니티 온카허브 입니다. 온카허브는 카지노 먹튀 사이트들과 안전한 카지노 사이트 정보를 공유하고 있습니다. 카지노 먹튀검증 전문팀을 자체적으로 운영함으로써 철저한 검증을 진행하고 있습니다. https://oncahub24.com/
canadian pharmacy for cialis online pharmacy without prescription
buy viagra from canada pharmacy CANADIAN Pharmacy Online to Usa
canadapharmacyonline.com learn more
canadian pharcharmy online viagra Source
온라인 카지노 커뮤니티 온카허브 입니다. 온카허브는 카지노 먹튀 사이트들과 안전한 카지노 사이트 정보를 공유하고 있습니다. 카지노 먹튀검증 전문팀을 자체적으로 운영함으로써 철저한 검증을 진행하고 있습니다. 먹튀검증커뮤니티
Your writing inspires me to delve deeper into [topic].
<a href="https://www.jpost.com/brandblend/article-787542">Sugar Defender</a>
<a href="https://www.jpost.com/brandblend/article-787542">Sugar Defender Drops</a>
Σελίδες
Add Comment